Our skincare pyramid

The skincare pyramid is a simple way to understand the strategic importance of the several ingredients used in skincare and their benefits for the skin. Our skincare pyramid is based on a more holistic approach because of the recent research showing the effects of pollution on the skin.

1 Base of the skincare pyramid: mild cleansers

Tiny pollution molecules present in the air and dirt can interfere with the natural skin physiology causing skin reactions, sensitivity and faster ageing. That is why we put at the bottom mild cleansers that help removing pollutants and dirt without being aggressive and respecting the skin hydrolipidic film. In fact our cleanser is a biphase cleanser whose cleansing action is based on natural emollients that remove dirt and make up without drying the skin. It also stimulates the skin cells turnover helping removing pollutants form the skin.

2 The core of the pyramid: Skin Hydrators and Phytosterols

When the skin top layer gets below its critical water content threshold, the skin becomes flaky and inflammation starts to appear. Hydrators such as hyaluronic acid retain water on the top layer of the skin helping it to stay hydrated and healthy. As part of its protection mechanism the skin also uses its own oil such as sebum. Phytosterols from plant oils mimic the skin sebum helping the skin to stay protected and strong. In winter the sebum production is lower therefore face oils are a great winter miracle skin workers.

3 Skin Antioxidants

Pollution, lifestyle, stress makes us and our skin exposed to free radicals, molecules desperate to ignite oxidation reactions. The roles of antioxidants is to quench these free radicals so that they do not interfere with your health and wellbeing. Even if antioxidants are present in a beauty product, there is no guarantee they will do what they are meant to do. That is why we fine tune our formulations using natural blends and make sure our beauty products are tested for antioxidant activity.

4 The top: Peptides

Once the base and the core of the pyramid are sorted we can have a nice shiny top: peptides. Amazing little molecules that act like keys to unlock and stimulate key functions in the skin cells, such as collagen or elastin production.

We have not included UV protection in our pyramid because it is not required all year round. For example in the UK the UV between October and March is weak and UV protection is unnecessary.

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